Retail study

One of the reasons put forward for expansion of the Hawker Centre was the need for retail growth.  As there had been no serious study of retail demand in the area, FoHV asked for such a study to be done.  The consultant applied a, presumably, standard formula to income statistics and population profile in the catchment.  He acknowledged the closeness of other much larger retail centres within a four-kilometre radius of Hawker, i.e. Belconnen Mall, Belconnen markets, Jamison Plaza and Kippax Fair.  A small discount was employed in relation to the formula but it was not clear how this discount was estimated.  The consultant also compared Hawker to Southlands at Mawson.  His conclusion was that there was unmet demand at Hawker.  In response to a request by FoHV, two shoppers’ surveys were then conducted, one on-site and one by phone (see a summary of Hawker shopping surveys).  The results of these surveys did not seem to be considered further in the design of the draft master plan.

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